What Lies Beneath: Pathways Alliance, Greenwashing, Networks, and Narratives

What Lies Beneath: Pathways Alliance, Greenwashing, Networks, and Narratives

Categories: Panel Discussions | Intended for , , , , , , , , ,

Thursday, May 23, 2024

12:00 PM - 1:15 PM | Add to calendar

Location Details


Contact Information

Ghadah, -, ghadah@reclimate.ca



About this Event

Host Organization: Re.Climate

Join us on May 23rd as Re.Climate Research Associates Dr. Melissa Aronczyk and Dr. Patrick McCurdy, and Re.Climate Academic Director Dr. Chris Russill tackle fossil fuel greenwashing and its impact on Canada’s climate conversation. They will share findings from their newly published paper, “Greenwashing, Net Zero, and the Oil Sands in Canada: The Case of Pathways Alliance.”

The webinar will focus on the net-zero and climate action claims made by Pathways Alliance, which comprises six oil sand producers that collectively represent 95% of oil sands production.

Through this case study of greenwashing, the panelists will highlight the frames, narratives, and communication techniques Pathways Alliance employs in their dynamic approach to greenwashing. Theywill showcase several examples drawn from the oil companies’ net-zero plan, advertising campaigns, and assertions of leadership in climate technology, such as carbon capture and storage.

Interested in learning more?

Explore the researchers’ academic paper, which is ranking very highly in academic impact indexes, “Greenwashing, net-zero, and the oil sands in Canada: The case of Pathways Alliance.”
Check out this op-ed, penned by the authors: “Oilsands disinformation is worse than you think.”

Please note that this webinar will be conducted in English