Stephen Cummings from Victoria University of Wellington, New Zealand, presents some of his recent research into strategic management and creativity, emphasizing four imperatives for leading creative organizations (or organizations that seek to be creative) and why they should map their strategy graphically.

Over three years and seven countries, Cummings and his colleagues tested over 1000 subjects' responses to the same strategy presented in different modes. The experiment confirmed what some strategy mavericks, from Mintzberg to Kaplan and Norton to Kim and Marbourgne, have suggested: that strategy presented visually can be far more effective than strategy conveyed in paragraphs or bullets of text. But, it also revealed some surprising reasons for this finding, and it offers some interesting insights into why, despite the effectiveness of visual presentation, the vast majority of organizations do not represent their strategies graphically.

Register now! All registered attendees (i.e. registered AND in attendance) will be entered to WIN a copy of the speaker's new book: Strategy Builder: How to Create and Communicate More Effective Strategies (Wiley, 2015), which explores this imperative of mapping a strategy graphically in more detail. It takes the most effective strategy frameworks of the past 50 years and divides their core elements into five graphical foundations that every good strategic leader should map.

About our speaker:
Stephen Cummings
Professor of Strategy and ICMCI Academic Fellow
Victoria Business School, Victoria University of Wellington,
New Zealand
Stephen Cummings has published on strategy, creativity, and management history in a range of journals including the Academy of Management Learning and Education Journal, Academy of Management Perspectives, Human Relations, Long Range Planning, and Organization Studies. He has also written, co-written and edited a number of books promoting creative approaches to strategy development. These include Recreating Strategy (2002), Images of Strategy (2003), Creative Strategy (2010), The Handbook of Management and Creativity (2014), and Strategy Builder: How to Create and Communicate More Effective Strategies (2015).

This event is open to all. It will be held in room 302, Azrieli Theatre, Carleton University on Thursday, August 13, from 6-9 p.m. The closest parking lot is P2B (http://www2.carleton.ca/parking/parking-map - building 31/32, green parking).
Host: Carleton University’s Technology Innovation Management (TIM) program
http://www.carleton.ca/tim

The TIM program attracts talented engineers and computer scientists who wish to launch and grow their own businesses as well as personnel driving innovative initiatives in medium- and large companies. The TIM program offers a thesis and project options and it is the backbone of the Lead to Win business ecosystem.