This talk examines public debates oversexualized surveillance, crime, pleasure, and sexual
exploration. Drawing on the controversial 2016 Calvin Klein "upskirt" ad, this talk considers how the "upskirt" image serves as a tool to create brand capital and corporate profit through controversy fueled by debates about victim/agency, the social and economic value of white skin, celebrity, and the perceived presence or absence of sexual consent suggested by the image's surveillant frame.