Cost: $15.00 for Students and $25.00 for Non-Students. Please contact 1125@Carleton directly at (613) 520.7606 to purchase your ticket by credit card in advance of the event.

*Your registration and ticket purchase will include a light morning snack and lunch.

Boost Workshop on Business Model Canvas and Value Proposition

Join 1125@Carleton’s cohort of Born Social Fellows in an energizing one-day workshop where participants will come to understand a systematic approach to working with business models using Business Model Canvas, and develop the skills needed to design products and services customers want.

This workshop will introduce participants to a systematic approach to working with business models using Business Model Canvas. The workshop (equivalent to one full day) will also help the participants conceptualize, design, analyse, and test their value propositions. Using a combination of real life examples and custom exercises the workshop will help students understand how they are creating value for their customers, and it will help them in their efforts to design products and services that their customers want.

What is a ‘Business Model Canvas?’

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

What do we mean by ‘Value Proposition?’

The Value Proposition Canvas helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.

Workshop Lead:
Michael Lachapelle is the only Strategyzer (Business Model Generation) certified trainer and coach in Canada; and one of thirty world-wide. He has worked with Alexander Osterwalder’s business model approach since early 2008. With more than 13 years experience in business design, enterprise business analysis, strategic management and product & service innovation, Michael has worked with clients in many sectors: private (FedEx, Raytheon, Davis & Henderson), government (Canadian Federal, Norwegian), not-for-profits (World Bank Institute, Red Cross Canada).

Michael’s global network encompasses thought leadership in business design, business models, discovery-driven innovation, and customer development. He is currently working with colleagues in Europe developing partnership models, in Singapore developing platform business models, and in the UK working on agile project frameworks. He also administers the Business Model Generation community of more than 18,000 people in 132 countries.

This workshop is a component of the Born Social Fellowship Program at Carleton University and Impact HUB Ottawa. For more information on the Born Social Fellowship, please visit https://carleton.ca/1125/born-social-fellowship-program/