Non-profit organizations know the importance of communication for advancing their mandate and for the ongoing viability of their organization. Even more, they understand the need for different approaches to meet different goals.

Soliciting a donation is not the same as pitching a story to the media. Websites have different functions than other promotional materials. Lobbying governments and communicating to your organization’s membership are completely different undertakings.

This workshop is designed to provide tools to non-profit organizations that will allow you to maximize your communication effectiveness, identify opportunities and to plan strategically given the unique challenges of the sector. Over two days, participants will review best practices in the areas of media relations, social media use, effective websites, government lobbying, fundraising, event management, crisis management, and member/internal communications. Participants will also have an opportunity to problem solve existing organizational communication challenges.

This workshop is for small to medium sized non-profit organizations seeking to be more effective in their communication practices. Organizations with little to some communication resources and expertise will benefit from this workshop.

EARLY BIRD: Register before March 31 for only $350.00 plus HST.

See the full agenda on our website.

Workshop leaders: Gina Grosenick, PhD and Derek Antoine (School of Journalism and Communication)