POSTPONED: Marketing Architecture in Canada

Wednesday, April 5, 2023 from 1:30 pm to 2:30 pm

• In-person event
• The Pit, Architecture Building, Carleton University
• 1125 Colonel By Drive, Ottawa, ON, K1S 5B6

• Contact
• Maria Cook, maria.cook3@carleton.ca, 613-520-2600

POSTPONED – New date to come

Brynne Campbell will present her doctoral dissertation, Marketing Architecture in Canada: Exploring the Architecture Profession’s Understanding and Use of Marketing: 1955 – 1985 to Present. It focuses on the Canadian architecture profession’s historical use and understanding of marketing, as discussed through professional journals and resources.

Campbell’s research takes a multi-method approach to explore the issues of marketing architecture in Canada from multiple angles. Her dissertation aims to help the profession reflect on how far they have come and clarify where they are going.

Brynne Campbell graduated with a PhD in Architecture from the Azrieli School of Architecture & Urbanism in 2022. She is the marketing director of a medium-sized architecture firm in Ottawa.

She was the co-organizer of POP // CAN // CRIT (Popular Topics, Canadian Context, Critical Questions). The national architecture symposium, which took place between 2016 and 2019, served as a resource, educational tool, and opportunity to share experiences and ideas related to architecture. POP // CAN // CRIT focused on contemporary topics for the profession within a Canadian context.